As an iOS Developer, you fully one understand one absolutely essential aspect of marketing.
“The apps that are beautiful…sale!!”
The thing is though, not everyone has a limitless supply of funds to pay designers. And not everyone knows a designer who if you pay him, will actually deliver a quality product. So the question is, how do you make sure that you’re design is one that will make the end user go…wow! I’ve put together three simple tips and principles to think about when designing. In the future, I’ll add more. Hopefully this will help you in your endeavor of creating beautiful UIs. At the end of each tip, I’ll show you an example of what I mean for each tip.
Tip 1 – “Imitation is the greatest form of flattery”
It is a fundamental truth that there are many apps out there that are stunningly gorgeous. When you are going to create an app, why not look at some designs of others. Here is what I do.
- I do a search on the app store for an app similar to the one that I’m about to make.
- Then I look at the first say 20 of them, and I narrow it down to about 3 that I find most beautiful.
- Then I just analyze the three apps and try to determine what makes them so elegant.
- Then I read the reviews and see what others are saying about them. (Customers know what they want and they’ll be honest if they want to see something different.)
- After all this, I generally have an idea of what I want, and I begin my mock up.
The great thing about this system is that you have an idea of what others have already done that worked and that did not work. Also, I find it easier to build something after I’ve seen something that I can kind of build off of. Now this isn’t copying, it’s simply imitating. Eventually you’ll be happy that others are imitating your app designs.
So let’s see an example. Look at the Yahoo Weather. What makes this so nice?
1) Beautiful background pictures?
2) Fonts are easy to see on the pictures because they make sure the images they use have dark areas where there is text?
3) The icons are very consistent, and very simple?
4) They utilize Flat UI?
5) The font selections are perfect?
So then you would strive to imitate this screen, of course not an exact replica, but strive to use beautiful background pictures with well-placed fonts with good font selections, and Flat UI.
Tip 2 – “Keep it simple Socrates”
“Wisdom is with the modest one.” What does that mean? It means you have to understand your limitations. If you’re not a graphics designer, don’t try to make some epic design with all kinds of rotating images and parallax scrolling, with particle affects. All that’s going to happen is you’re going to have a jumbled up bunch of nonsense. Instead, focus on simplicity. Instead of having 20 things on the screen that are all kind of just thrown together, have 3 things done beautifully. A good example of this is an app made by Fueled called Elevatr. Look at the app screenshots below.
Do you notice how simple the first screen shot is? There’s nothing fancy at all about this. It’s simply a static picture with some text, but it does its job. The second screenshot, is extremely elegant but simple, it’s simply just a table with some text.
Look at the 3rd screenshot. What makes this screen so elegant? Notice the user of colors makes the app very pleasing to the eye. The way they have the information compressed in the boxes, and when you want to view all the information you SIMPLY click on the plus sign.
Now what makes all this so nice though, it’s well thought out colors, a well thought out image, and well thought out font selections and locations. That’s it!! Nothing fancy!!
Now ask yourself. Could I do this?
The answer is an emphatic YES!!!
That’s what makes this so awesome. It’s not overly complicated. Simplicity is often better then complexity.
Tip 3 – “What we see depends mainly on what we look for.”
If you want to have good designs, it is very important that you keep your eyes open for good designs in everything that you see. What do I mean by that? Well, it’s interesting how everything that we see, really has some sort of design, you just need to keep your eye open for it. For example, when I went to CES in 2014, I was taking pictures of everything from cars to the carpet selection. Why? Because hidden there was design.
Look at this picture of a mustang interior. Now, this looks like a beautiful interior, right? Why not use these colors for a color scheme of an app? Metallic silver, yellow, black, with maybe some ribbons of red and white. You’d be amazed at how something like that could look!
Do you get the idea? Use designs that you may have not thought of to give you ideas for an app.
So these are just a few tips that I wanted to share to help people to get some killer designs for their apps. If anyone has any good links to their own designs, or to some cool tips, just leave a link or something in the comment. Hope that this helps everyone who reads it.